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SoftExpert Mobility was founded in 2000, by the initiative of the Founder President, Professor Dan NICOLAE, PhD. 

With a 30 years experience in teaching in universities in different countries he perceived the explosive development of the need for software solutions, thus the increasing opportunities for the software development companies. 

In 2003 he has retired from the executive positions and left the company management to the current team.  

SoftExpert Mobility is one of the first Romanian suppliers of mobile solutions for: 

- the pharmaceutical market, under the brand MedExpert 

- FMCG, beverages, auto-parts and industrial materials distributors under the brand EMA - Expert Mobile Agent. 

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Begining with the wear 2015, we begun to develop mobile apps for iOS and Android (toate cu link) :

- Amazing University : developed together with our partner Dr Dragos award winning scientist, author, and speaker on 6 continents, winner of Hay House Writer's Workshop Competition, winner of the Google Grant for Singularity University 2015

- Agenda Visurilor / Dreams Agenda : a 7-module app designed to make you find, write and follow your dreams day in and day out

- Audio Libraria : the first Romanian mobile app which allows you to listen, online and offline audiobooks.

The executive managers



Founder and Operations Director

Ciprian graduated the Faculty of medicine from Craiova.He worked for three years at the pharma multinational Novo Nordisk, beginning as medical representative and rising to the position of Area sales manager.He co-founded SoftExpert Mobility in 2000, being since Operations Director. He had an important contribution at the development of MedExpert, using his experience from the pharma field.Currently he maintains a n open dialogue with the customers in order to face their needs.

Cristian NICOLAE

Cristian NICOLAE

Founder and Executive Director

Cristian graduated the Faculty of medicine from Craiova.He worked for three years at the pharma multinational Schering Plough, beginning as medical representative and rising to the position of Area sales manager. Then, he worked for two years as Regional director at the pharma multinational Hoffmann La Roche.He co-founded SoftExpert Mobility in 2000, being since Sales & Marketing Director. His pharma experience, both as medical representative and as manager, allowed him to contribute at the development of MedExpert.His role is essential in rising the marketshare, the brand awareness and the improvement of the ergonomy and functionality of the applications. We can say he is the customers’ ambassador, always putting himself in their shoes.

The management team members



Quality Manager

Doru graduated the Faculty of Automation, Computers and Electronics from Craiova.He joined SoftExpert Mobility in 2007 as Senior Programmer. Starting April 2011 he is Quality Manager.His permanent job is to optimize the applications and to implement the customers’ requests, both as design and functionality.He has an important contribution to the success of the implemenations.

Tiberiu Iacob

Tiberiu Iacob

Development Manager

Tiberiu graduated the Faculty of Automation, Computers and Electronics and joined SoftExpert Mobility in 2012. He works in the department of web and Android applications, being responsible in the same time with the internal network and servers.