



In 2003 he has retired from the executive positions and left the company management to the current team.
Due to the exclusive orientation to mobile solutions and in order to stress this focus, the company changed its name to SoftExpert Mobility.
SoftExpert Mobility is one of the first Romanian suppliers of mobile solutions for:
- the pharmaceutical market, under the brand MedExpert
- FMCG, beverages, auto-parts and industrial materials distributors under the brand EMA - Expert Mobile Agent. Our mobile solutions have a reduced implementation and training time, which assures a high degree of compliance from the users, one of the shortest ROI and TCO from this kind of software. In order to succeed a customization according to customers' specifications at a certain time, the applications are modular and hihly scalable.
Thus, at any moment it is possible to add new modules, without affecting the existing functionality.
The executive managers
Ciprian NICOLAE
Founder and Operations Director
Ciprian graduated the Faculty of medicine from Craiova.He worked for three years at the pharma multinational Novo Nordisk, beginning as medical representative and rising to the position of Area sales manager.He co-founded SoftExpert Mobility in 2000, being since Operations Director. He had an important contribution at the development of MedExpert, using his experience from the pharma field.Currently he maintains a n open dialogue with the customers in order to face their needs.
Cristian NICOLAE
Founder and Executive Director
Cristian graduated the Faculty of medicine from Craiova.He worked for three years at the pharma multinational Schering Plough, beginning as medical representative and rising to the position of Area sales manager. Then, he worked for two years as Regional director at the pharma multinational Hoffmann La Roche.He co-founded SoftExpert Mobility in 2000, being since Sales & Marketing Director. His pharma experience, both as medical representative and as manager, allowed him to contribute at the development of MedExpert.His role is essential in rising the marketshare, the brand awareness and the improvement of the ergonomy and functionality of the applications. We can say he is the customers’ ambassador, always putting himself in their shoes.
The management team members
Ionut JULEA
Support & Deploy Team Manager
Ionut graduated the Faculty of Automation, Computers and Electronics from Craiova.His hobbies are travelling and cooking.He joined SoftExpert Mobility in 2006 as Junior Programmer, meanwhile promoting in April 2011 to the position of Support & Deploy Team Manager.The customers love him as he solves their problems with calm, patience and good spirit.
Adriana TECUCIANU
Database Manager
Ada graduated the Faculty of Automation, Computers and Electronics from Craiova.She joined SoftExpert Mobility in 2007, promoting from Junior Programmer to the position of Database Manager.She implemented numerous interfaces with a wide variety of ERP systems, from SAP, Oracle, Microsoft Dynamics NAV to in-house developed systems.She achieved an extensive experience in database development and optimization.In the same time, she has an overall view of the applications, which allows her to have an important contribution at their development.
Doru GEORGESCU
Quality Manager
Doru graduated the Faculty of Automation, Computers and Electronics from Craiova.He joined SoftExpert Mobility in 2007 as Senior Programmer. Starting April 2011 he is Quality Manager.His permanent job is to optimize the applications and to implement the customers’ requests, both as design and functionality.He has an important contribution to the success of the implemenations.
The development and testing team members
Carmen ZABAVA
Support Team Senior Executive
Carmen graduated the Faculty of Automation, Computers and Electronics from Craiova.She joined SoftExpert Mobility in 2010 as Junior Tester, currently being Support Team Senior Executive.She has several responsabilities: application testing, users’ manual writing and customer support.Being very calm, patient and meticulous, she fulfils them successfully.
Olivia BALASOIU
Server & Database Senior Developer
Olivia graduated the Faculty of Mathematics - IT from Craiova.She joined SoftExpert Mobility in 2010 as Server & Database Developer, Server & Database Senior Developer.Her activity is less visible directly, but it is indispensable for her colleagues’ activity, ensuring the correct data flow.She has experience in SWL server database maintenance, optimization and update by web services.
Marius OLTEANU
Mobile Platform Developer
Marius graduated the Faculty of Automation, Computers and Electronics from Craiova.He joined SoftExpert Mobility in 2010 as Junior Programmer, currently being Mobile Platform Developer.He had very valuable contributions at the development of the mobile modules of the aplications, being involved in implementations at important customers, acquiting successfully his tasks.He describes himself as “eager to experience the new IT technologies”.


